Neuromarketing is here

Well when brain science meets marketing the level of persuasion changes A LOT. knowing about it is essential in order to use it and defend against it.

frontline: the persuaders: neuromarketing | PBS

neuromarketing: is it coming to a lab near you? by Mary Carmichael

For an ad campaign that started a revolution in marketing, the Pepsi Challenge TV spots of the 1970s and ’80s were almost absurdly simple. Little more than a series of blind taste tests, these ads showed people being asked to choose between Pepsi and Coke without knowing which one they were consuming. Not surprisingly, given the sponsor, Pepsi was usually the winner.

Mary Carmichael is a FRONTLINE web associate producer.

But 30 years after the commercials debuted, neuroscientist Read Montague was still thinking about them. Something didn’t make sense. If people preferred the taste of Pepsi, the drink should have dominated the market. It didn’t. So in the summer of 2003, Montague gave himself a ‘Pepsi Challenge’ of a different sort: to figure out why people would buy a product they didn’t particularly like.

Technorati Tags: Radical Change group, nlp, neuromarketing, marketing, neurobiology

7 Lessons From the Greatest Mind

A good read, perhaps a good excercise is to figure out what YOU consider the greatest minds to be and what their lessons for YOU are, it will be a terrific way to know/discover whats most important for you and why

7 Lessons From the World’s Greatest Minds | Jonathan Mead

1. Realizing Your Dreams

“If you don’t know where you are going, you’ll end up someplace else.”
– Lawrence J. Peter

2. Overcoming Fear

“It was a high counsel that I once heard given to a young person, “Always do what you are afraid to do.”
– Ralph Waldo Emerson

3. Intention and Desire

“All that we are is the result of what we have thought. The mind is everything. What we think, we become.”
– Guatama Buddha

4. Happiness

“Happiness depends more on the inward disposition of mind than on outward circumstances.”
– Benjamin Franklin

5. Self Acceptance

“If a house be divided against itself, that house cannot stand.” – Jesus

6. Appreciation and Gratitude

“So much has been given to me, I have not time to ponder over that which has been denied.”
– Helen Keller

7. The Art of Simplicity

“I made this letter longer than usual because I lack the time to make it short.”
– Blaise Pascal

The Art of Complex Problem Solving

A cool and interesting ideagram as to how one can solve complex problems. Its a good model/modeling session of how to solve big problems and move towards solutions

The Art of Complex Problem Solving

Check this out

beautiful way to see 4 millions years of becoming Human as we are today

Becoming Human: Paleoanthropology, Evolution and Human Origins

#29 Language Series 01 - an Overview

• Language and NLP
  • NLP – is Neuro-Linguistic Programming – language is a key
  • Language is the habitat we live in, and learn. NLP is learning how to learn.
  • Comparison with “wolf children” – those who don’t have a language
• Language is enfolded in us, and the context unfolds it out of us.
  • Language shapes and creates realities.
  • Ambiguity in words
  • Linguistic relationships that wouldn’t have existed without the language
  • What we think changes what we sort for, and the language is the tool that directionalizes the mind
  • How different languages shift the perceptions of reality
• Pioneering work in Language
  • Alfred Korzibski – connection of language and neurology, language and environment.
    • The map is not the territory (distortion)
    • The map does not represent all of the territory (deletion)
    • Every map is self-reflexive (generalization)
  • Noam Chomsky – transformational grammar. Deep structure and surface structure.
  • NLP: The Meta-Model, the Milton Model, and the Sleight of Mouth
• The structure of the following podcasts in the language series
  (total of 11 podcasts including this one)
  • Three main models, each in three podcasts (total of 9 podcasts):
    • Meta-model
    • Sleight of Mouth patterns
    • Milton model
  • For each model, we pick 3 different contexts, and apply each pattern in each of those contexts
  • The final podcast will tie all the models together

[techtags: NLP, Language, Meta-Model, Milton Model, Sleight of Mouth]

Five Things Happy People Do

An interesting article by a Neuroscientist – worth a quick glance

Five Things Happy People Do

Five Things Happy People Do
By Gabrielle LeBlanc

happy people Sages going back to Socrates have offered advice on how to be happy, but only now are scientists beginning to address this question with systematic, controlled research. Although many of the new studies reaffirm time-honored wisdom (“Do what you love,” “To thine own self be true”), they also add a number of fresh twists and insights. We canvassed the leading experts on what happy people have in common—and why it’s worth trying to become one of them:

1. They find their most golden self
2. They design their lives to bring in joy.
3. They avoid “if only” fantasies.
4. They put best friends first
5. They allow themselves to be happy.

 

Technorati Tags: happiness, nlp, radical change group, oprah, happiness,

Meaning of Life

This is an interesting video – interesting insight into how ppl think of the all important questions and also how it will get you to think