An amazing insight into an insanely successful entrepreneur and business genius of our times
Text of Steve Jobs’ Commencement address (2005)
I am honored to be with you today at your commencement from one of
the finest universities in the world. I never graduated from college.
Truth be told, this is the closest I’ve ever gotten to a college
graduation. Today I want to tell you three stories from my life. That’s
it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then
stayed around as a drop-in for another 18 months or so before I really
quit. So why did I drop out?
It started before I was born. My biological mother was a young,
unwed college graduate student, and she decided to put me up for
adoption. She felt very strongly that I should be adopted by college
graduates, so everything was all set for me to be adopted at birth by a
lawyer and his wife. Except that when I popped out they decided at the
last minute that they really wanted a girl. So my parents, who were on
a waiting list, got a call in the middle of the night asking: “We have
an unexpected baby boy; do you want him?” They said: “Of course.” My
biological mother later found out that my mother had never graduated
from college and that my father had never graduated from high school.
She refused to sign the final adoption papers. She only relented a few
months later when my parents promised that I would someday go to
college.
And 17 years later I did go to college. But I naively chose a
college that was almost as expensive as Stanford, and all of my
working-class parents’ savings were being spent on my college tuition.
After six months, I couldn’t see the value in it. I had no idea what I
wanted to do with my life and no idea how college was going to help me
figure it out. And here I was spending all of the money my parents had
saved their entire life. So I decided to drop out and trust that it
would all work out OK. It was pretty scary at the time, but looking
back it was one of the best decisions I ever made. The minute I dropped
out I could stop taking the required classes that didn’t interest me,
and begin dropping in on the ones that looked interesting.
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the
floor in friends’ rooms, I returned coke bottles for the 5¢
deposits to buy food with, and I would walk the 7 miles across town
every Sunday night to get one good meal a week at the Hare Krishna
temple. I loved it. And much of what I stumbled into by following my
curiosity and intuition turned out to be priceless later on. Let me
give you one example:
Reed College at that time offered perhaps the best calligraphy
instruction in the country. Throughout the campus every poster, every
label on every drawer, was beautifully hand calligraphed. Because I had
dropped out and didn’t have to take the normal classes, I decided to
take a calligraphy class to learn how to do this. I learned about serif
and san serif typefaces, about varying the amount of space between
different letter combinations, about what makes great typography great.
It was beautiful, historical, artistically subtle in a way that science
can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my
life. But ten years later, when we were designing the first Macintosh
computer, it all came back to me. And we designed it all into the Mac.
It was the first computer with beautiful typography. If I had never
dropped in on that single course in college, the Mac would have never
had multiple typefaces or proportionally spaced fonts. And since
Windows just copied the Mac, its likely that no personal computer would
have them. If I had never dropped out, I would have never dropped in on
this calligraphy class, and personal computers might not have the
wonderful typography that they do. Of course it was impossible to
connect the dots looking forward when I was in college. But it was
very, very clear looking backwards ten years later.
Again, you can’t connect the dots looking forward; you can only
connect them looking backwards. So you have to trust that the dots will
somehow connect in your future. You have to trust in something —
your gut, destiny, life, karma, whatever. This approach has never let
me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz
and I started Apple in my parents garage when I was 20. We worked hard,
and in 10 years Apple had grown from just the two of us in a garage
into a $2 billion company with over 4000 employees. We had just
released our finest creation — the Macintosh — a year
earlier, and I had just turned 30. And then I got fired. How can you
get fired from a company you started? Well, as Apple grew we hired
someone who I thought was very talented to run the company with me, and
for the first year or so things went well. But then our visions of the
future began to diverge and eventually we had a falling out. When we
did, our Board of Directors sided with him. So at 30 I was out. And
very publicly out. What had been the focus of my entire adult life was
gone, and it was devastating.
I really didn’t know what to do for a few months. I felt that I had
let the previous generation of entrepreneurs down – that I had dropped
the baton as it was being passed to me. I met with David Packard and
Bob Noyce and tried to apologize for screwing up so badly. I was a very
public failure, and I even thought about running away from the valley.
But something slowly began to dawn on me — I still loved what I
did. The turn of events at Apple had not changed that one bit. I had
been rejected, but I was still in love. And so I decided to start over.
I didn’t see it then, but it turned out that getting fired from
Apple was the best thing that could have ever happened to me. The
heaviness of being successful was replaced by the lightness of being a
beginner again, less sure about everything. It freed me to enter one of
the most creative periods of my life.
During the next five years, I started a company named NeXT, another
company named Pixar, and fell in love with an amazing woman who would
become my wife. Pixar went on to create the worlds first computer
animated feature film, Toy Story, and is now the most
successful animation studio in the world. In a remarkable turn of
events, Apple bought NeXT, I returned to Apple, and the technology we
developed at NeXT is at the heart of Apple’s current renaissance. And
Laurene and I have a wonderful family together.
I’m pretty sure none of this would have happened if I hadn’t been
fired from Apple. It was awful tasting medicine, but I guess the
patient needed it. Sometimes life hits you in the head with a brick.
Don’t lose faith. I’m convinced that the only thing that kept me going
was that I loved what I did. You’ve got to find what you love. And that
is as true for your work as it is for your lovers. Your work is going
to fill a large part of your life, and the only way to be truly
satisfied is to do what you believe is great work. And the only way to
do great work is to love what you do. If you haven’t found it yet, keep
looking. Don’t settle. As with all matters of the heart, you’ll know
when you find it. And, like any great relationship, it just gets better
and better as the years roll on. So keep looking until you find it.
Don’t settle.
My third story is about death.
When I was 17, I read a quote that went something like: “If you live
each day as if it was your last, someday you’ll most certainly be
right.” It made an impression on me, and since then, for the past 33
years, I have looked in the mirror every morning and asked myself: “If
today were the last day of my life, would I want to do what I am about
to do today?” And whenever the answer has been “No” for too many days
in a row, I know I need to change something.
Remembering that I’ll be dead soon is the most important tool I’ve
ever encountered to help me make the big choices in life. Because
almost everything — all external expectations, all pride, all
fear of embarrassment or failure – these things just fall away in the
face of death, leaving only what is truly important. Remembering that
you are going to die is the best way I know to avoid the trap of
thinking you have something to lose. You are already naked. There is no
reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30
in the morning, and it clearly showed a tumor on my pancreas. I didn’t
even know what a pancreas was. The doctors told me this was almost
certainly a type of cancer that is incurable, and that I should expect
to live no longer than three to six months. My doctor advised me to go
home and get my affairs in order, which is doctor’s code for prepare to
die. It means to try to tell your kids everything you thought you’d
have the next 10 years to tell them in just a few months. It means to
make sure everything is buttoned up so that it will be as easy as
possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a
biopsy, where they stuck an endoscope down my throat, through my
stomach and into my intestines, put a needle into my pancreas and got a
few cells from the tumor. I was sedated, but my wife, who was there,
told me that when they viewed the cells under a microscope the doctors
started crying because it turned out to be a very rare form of
pancreatic cancer that is curable with surgery. I had the surgery and
I’m fine now.
This was the closest I’ve been to facing death, and I hope its the
closest I get for a few more decades. Having lived through it, I can
now say this to you with a bit more certainty than when death was a
useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don’t want
to die to get there. And yet death is the destination we all share. No
one has ever escaped it. And that is as it should be, because Death is
very likely the single best invention of Life. It is Life’s change
agent. It clears out the old to make way for the new. Right now the new
is you, but someday not too long from now, you will gradually become
the old and be cleared away. Sorry to be so dramatic, but it is quite
true.
Your time is limited, so don’t waste it living someone else’s life.
Don’t be trapped by dogma — which is living with the results of
other people’s thinking. Don’t let the noise of others’ opinions drown
out your own inner voice. And most important, have the courage to
follow your heart and intuition. They somehow already know what you
truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog,
which was one of the bibles of my generation. It was created by a
fellow named Stewart Brand not far from here in Menlo Park, and he
brought it to life with his poetic touch. This was in the late 1960’s,
before personal computers and desktop publishing, so it was all made
with typewriters, scissors, and polaroid cameras. It was sort of like
Google in paperback form, 35 years before Google came along: it was
idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog,
and then when it had run its course, they put out a final issue. It was
the mid-1970s, and I was your age. On the back cover of their final
issue was a photograph of an early morning country road, the kind you
might find yourself hitchhiking on if you were so adventurous. Beneath
it were the words: “Stay Hungry. Stay Foolish.” It was their farewell
message as they signed off. Stay Hungry. Stay Foolish. And I have
always wished that for myself. And now, as you graduate to begin anew,
I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
Human imaging studies have for the first time identified brain circuitry associated with social status, according to researchers at the National Institute of Mental Health (NIMH) of the National Institutes of Health. They found that different brain areas are activated when a person moves up or down in a pecking order – or simply views perceived social superiors or inferiors. Circuitry activated by important events responded to a potential change in hierarchical status as much as it did to winning money. 